Innovation And Open Innovation Concept Management Essay

Innovation And Open Innovation Concept Management Essay The concept of innovation is now widely used by the firms from many industries. Open Innovation is the approach where the firms use external ideas of innovation from the community and society as well as internal innovation. This approach can be achieved by the integration with customers, suppliers and also University-Industry collaboration. In Malaysia, open innovation paradigm is relatively new in adaptation event in manufacturing industry. The purpose of this research is to identify the implementation of open innovation on this research study is ICT, Automotive and Electronics sectors. The innovation process is the effective way of improving the company performances and at the same time increase the economic growth of the overall industries. The research method use is based on quantitative method research approach in term to identify types and methods used on implementing the open innovation in the manufacturing industries and also the impact of the implementation to the industries . Keyword: Open Innovation, Malaysia, Manufacturing, Industries. CHAPTER 1: INTRODUCTION Background of study Today, Open innovation are widely used and becoming the vital sources of progress in term of improving the industry performance especially by using the external sources of creativity and innovation. But In Malaysia, this paradigm is relatively new and the approach of Open Innovation is still difficult to accept. Innovation is one of the important mechanisms to the organizations in term to improve economic growth of the organization and increase the competitive advantages. Open Innovation is the paradigm that firstly described by Henry Chesbrough in his former book named as Open Innovation: The New Imperative for Creating and Profiting from Technology, published in 2003. In the simply words, open innovation explained as a process where the firms use external ideas of innovation from the community and society as well as internal innovation. By the approach of Open Innovation in manufacturing industry, the process of innovation is become wider than using closed model of innovation where the organization only focus on the internal innovation and R D rather than external sources. From this paradigm, the travels of knowledge from the society and community as an external source to industry will bring the formation of openness of giving ideas and innovation. This research study is focus on the implementation of open innovation in Malaysian manufacturing industry. This study is center on the degree of Open Innovation in manufacturing industries that only involve sectors of ICT, Automotive and Electronics. Based on the open innovation paradigm, the research question is concentrated to what types and methods of open innovation that implemented in manufacturing industry? This research question is answered based on the Malaysian Manufacturing Companies perspective. Research question These are the research question that qualified for this research study: What is the type of Open Innovation implemented in these firms? What is the method of open innovation implemented in these firms? To what extent is Open Innovation implemented in these firms? Does the Open Innovation implementation differ for each cluster of manufacturing companies? Objectives Innovation is a significant method of improving and increase the performance and competitive advantages of the company and opening a change for the community and society to get involved in the innovation process. The objectives of this research study are stated as: To determine the type of Open Innovation adopted by Manufacturing Industry. To investigate the methods for open innovation adopted by these firms. To determine the extent of Open Innovation implementation in these manufacturing firms. To investigate whether the implementation of Open Innovation differ for each clusters on manufacturing firm. Scope of study This study is limited to only Malaysian Manufacturing Industries from Automotive, electronics and ICT. The scope of topic discusses on this study is about the extent of open innovation implementation on the Malaysian manufacturing industry. Limitation of study Although this research study has reached the aims, there were unavoidable limitations. First limitation of the study on this topic is the open innovation approach itself. As know that open innovation paradigm is relatively new approach on the Malaysia industry but there are still companies already applied the open innovation paradigm. Second, the limitation considered is because of the time limit, this research was conducted in short period of times to complete all the primary and secondary data. The last one is the lack of cooperation from the respondent. The method used on this research study is via survey that distribute to the random respondent from the identified focus group. Importance of study Manufacturing industry is the major entity of the economic growth rather than other sectors. It is important to improve the capabilities of manufacturing industry by innovation. Open Innovation mechanism is the best way to help manufacturing industry in term to improve their performance and competitive advantages. The importance of this study is to identify the best methods used on performing the open innovation on the manufacturing industries in Malaysia. This study also can discover the impact of Open Innovation to the firms as well as ICT, Automotive and Electronics industries. Summary The implementation of open innovation is already become worldwide paradigm which changes the ways of industrial and organization to improve their competitive advantages and core competencies. Open innovation also become medium and gives changes to community and society to get involved in sharing ideas and knowledge of innovation CHAPTER 2: LITERATURE REVIEW Introduction On the chapter of literature review, the researcher is able to discuss about the theory and the paradigm of the research study. According to (Saunders, et al, 2012), critical (literature) review is the detailed and justified analysis and commentary of the merits and faults of the literature within a chosen area, which demonstrates familiarity with what is already known about your research topic. For this chapter, the sources of literature and theories that relevant with the research study are gathered from the books, journals, magazines, thesis, newspaper and online articles. Based on the topic addressed, the major theories that used to complete the study are the open innovation paradigm. On the open innovation theory, there are lots of disciplinary under this term. For this chapter, the researcher will first defined the theories of innovation, open innovation and overviews of Malaysian Manufacturing Industry; ICT, Automotive and Electronics sector. Innovation and open innovation concept Innovation is one of the important catalysts to the sustainable organizational growth and performance. The term of innovation is already used over the century ago and innovation meaning is focus more on the changes or improvement made by the organization either to their product/services, processes and paradigm. In simple words, innovation is described as a change that is made to the product and services and also to the process. Innovation has a significant relationship between technology and knowledge. In order to create add values and changes based on the innovation, the component of new knowledge is a vital sources. According to Allan Afuah (2003), the new knowledge can be technological or market related. Technological knowledge is knowledge of components, linkages between components, methods, processes, and technique that to go into a product or services. Market knowledge is the knowledge about the distribution channels, product applications and customer expectation, preferences, needs and wants (Afuah, A. 2003: 13). Innovation Innovation is the use of new technological and market knowledge to offer a new product or service that customer want and the new product must new, lower cost and the attributes of the product are improved with the attributes that never existed in the market before (Afuah, A. 2003). The concept of innovation also defined as the process of making changes of something established by introducing something new that adds value to customers and contributes to the knowledge store of the organization (OSullivan, D. and Dooley, L. 2009). There are four (4) broad categories of innovation called as 4Ps of Innovation (Tidd, J. et al, 2005): 1. Product Innovation where classify as change in the things (products or services) which an organization offers, 2. Process Innovation is the changes in the ways in which they are created and delivered, 3. Position Innovation is the changes made in the context in which the products or services are introduced, 4. Paradigm Innovation is changes in the underlying mental models which frame what the organization does. In innovation mechanism, there are two (2) types of static model of innovation which is the Radical Innovation and Incremental Innovation. Radical innovation is defined as major changes that are made in something established (OSullivan, D. and Dooley, L. 2009) and incremental innovation is the innovation that uses existing forms or technologies as a starting point. Both types of incremental and radical innovation affect the technological and market-related competencies of a firm in different ways (Herzog, P. 2011: 10). Open Innovation For the open innovation theory, this theory is firstly described by Henry Chesbrough. Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology (Chesbrough, H, 2006). The paradigm of open innovation leads the research development to an open system. Open Innovation denotes, on the one hand, the use of external and internal knowledge sources to accelerate internal innovation and, on the other hand, the use of external paths to markets for internal knowledge (Chesbrough, H. 2006). On the modern worlds nowadays, most of everything in industry are made using machines and advance technology. So that, the production of new products and services are fast and also can be produced in huge amounts. In retailing, the advances in computing and communications are bringing retailers into closer contact with their customers as well as their suppliers, enabling them to provide more variety with fewer inventories than ever before (Chesbrough, H. 2006). On the modern era, Innovation paradigm has shift from the closed model of innovation to open innovation model (Chesbrough, H. et al. 2005). The closed innovation model is the paradigm where the process leading to innovation is completely controlled; all the Intellectual property is developed internally and kept within the company frontiers until the new products is released on the market (Meige, A. 2009). Figure : The model of Closed Innovation In case of closed model of innovation, the firm has to rely heavily on their internal core competencies and potential as a result of right of intellectual property. According to Philipp Herzog (2011), the implicit rules of closed innovation described as follows: A firm should hire the best and smartest people. Profiting from innovative efforts requires a firm to discover, develop, and market everything itself. Being first to market requires that research discoveries originate within the own firm. Being first to market also ensures that the firm will win the competition. Leading the industry in RD investments results in coming up with the best and most ideas and eventually in winning the competition. Restrictive Intellectual Property management must prevent other firms from profiting from the firms ideas and technologies. Figure : The Model of Open Innovation In open innovation models, the firms used the external sources technologies and knowledge to improve the internal innovation process and the firm also capable to commercialize the internal innovation via their own distribution channel by external pathways. The open innovation principle is the contrast and reflected to the closed innovation model. The principle of open innovation is shown as follows (Herzog, P. 2011: 22): A firm does not need to employ all the smart people, but rather work with them inside and outside the firm. Internal innovation activities are needed to claim some of the significant value which can be created by external innovation efforts. In order to win the competition, it is more important to have the better business model than getting to market first. Winning the competition does not require coming up with the best and most ideas, but to make the best use of internal and external ideas. Proactive Intellectual Property management allows other firms to use the firms Intellectual Property. It also considers to buy other firms Intellectual Property whenever it advances the own business model. The model of closed innovation on the present time are steadily eroded because of the several of reason such as when the employees of some company changes their jobs, they will bring together the knowledge and the knowledge then will flows from one firm to another. It is contrast to the open innovation model where the knowledge can be shared and gathered by the community and society that not directly involved with the organization. Malaysian manufacturing Industry The rate of Malaysian economic growth on the manufacturing industries increase rapidly since 1980s impact from the economic transition from agriculture based economy to an industrial-based economy. Economic transition occurs because of the awareness of the existing ability on the country. This mechanism can reduce the dependencies on the import sector of Malaysia to other countries and starting develop own national based technology sectors in term to bring a growth to the Malaysian economy. Manufacturing industries is the one of effort by the Malaysian government on their Ninth (9th) Malaysian Plan in term to emphasize the importance of up scaling manufacturing industry and related services. The government authorities that in-charge on leading and driving the expansion of manufacturing activities is the Ministry of International Trade and Industry (MITI). The others agencies and ministries are also playing important roles in improving the national manufacturing industries including Malaysia External Trade Development Corporation (MATRADE), Malaysian Investment Development Authority (MIDA), Small and Medium Industries Development Corporation (SMDEC), Ministry of Entrepreneur and Cooperative Development and Ministry of Science. In this modern era, the development of manufacturing industries in Malaysia is improving a lot especially on the sectors of ICT, Automotive and electronics sectors. There are lots of efforts contributed by the private and government sectors in term to improve enhance the development of ICT, automotive and electronics industries in Malaysia. Adaptation of open innovation on Malaysian manufacturing industry This research study is focused on the investigation for open innovation implementation on the Malaysian manufacturing industry. The researcher is required to determine the manufacturing firms that involved in application of open innovation concept on their organizations. The random firms are selected from three (3) different sectors: ICT, Automotive and Electronics. In adapting the model of open innovation, there are various forms of collaboration identified for implementing the knowledge of innovation from the external sources. Eric von Hippel (1988) identified four external sources of useful knowledge: 1. Suppliers and customers, 2. University, Government and private laboratories, 3. Competitors and 4.Other nations. For this research study, the forms of collaboration are centered to the three (3) forms of collaboration specifically the Customer integration, supplier integration and university-industry collaboration (Parida, V. et al., 2009). Inbound versus outbound innovation In the open innovation concept, inbound open innovation refers to internal use of external knowledge and outbound open innovation is the external exploitation of internal knowledge (Huizingh, E. 2011: 4) and this mechanism relates to the three (3) knowledge process of exploration, retention and exploitation that can be performed either inside or outside the forms boundaries (Lichtenthaler and Lichtenthaler, 2009). The inbound open innovation or known as outside-in innovation process are using the concept of integration on external knowledge with the suppliers, customers, research institutes and universities. The outbound open innovation or called as inside-out is different than inbound concept where the firms will selling intellectual property and bringing their internal ideas to market by sharing them to outside environment (Huizingh, E, 2011: 27). The best example of inbound open innovation activities are technology scouting, horizontal technology collaboration, vertical technology collaboration, and technology sourcing. For the outbound open innovation the example is external technology commercialization. Conceptual Framework Figure : conceptual framework of the research topic Summary On chapter of literature review, the researcher is responsible to describe and explain about the theories that related to the topic of research study. The researcher has explained the definition and concept of traditional innovation and open innovation paradigm. This chapter also describe about the relationship between the manufacturing industries and open innovation. CHAPTER 3: METHODOLOGY Introduction On this chapter, the research design methodology used on this research study will be described and explained. Research methodology refers to the theory of how the research should be undertaken (Saunders et al, 2012). The researcher will discuss and describe all the information related with the method used on the research study in term of obtaining and gathering the data collection. On chapter 3 (methodology), the method used due to gathering information of primary and secondary data are described and explained. Along with chapter 2, the researcher will determined the type of design method used to get the data of primary data and secondary data to answer the research question of the research study. Chapter 3 consists six (6) sections; Research design, research design method, data collection, location of study, research strategy and reliability, generalizability and validity. Research Design Research design is the general plan of the way on answering the research questions. According to Saunders et al., (2012) research design is the frame work for the collection and analysis of data to answer research question and meet research objectives providing reasoned justification for choice of data sources, collection methods and analysis techniques. Figure : Structure and Outline of the research study Research Design Method For this research topic study, the method of study implemented is the mono method of quantitative study. The quantitative analysis method as well as survey on this research study is significant in order to obtaining the primary data from the respondents. Quantitative method is The respondents are randomly selected from the main focus group (ICT, automotive and electronics) to answering the question related to the implementation of Open Innovation on Malaysian manufacturing industries. Primary and Secondary Data Sources Primary data is the data collected specifically for the research project that being undertaken by the researcher (Saunders et al, 2012). The primary data mostly collected from the several ways such as observations, experiments, surveys and interviews (Pervez Ghauri and Gronhaug, K. 2005: 102). The method used by the researcher in acquiring the primary data is by the survey that will be distributed to the random respondents of the focus group. The data and information are then collected and analyze by researcher to obtain result. According to the Uma Sekaran and Roger Bougie (2010), the secondary data is the data that have already been gathered by previous researchers, data published in statistical and other journals and information available from any published or unpublished source available either within or outside the organization, all of which might be useful to the researcher. For the secondary data collection, researcher gathers the data from the reading of the related previous study, books, and journals and as well as articles. The secondary data also being gathered from the internet sources. Location of Study The focus of this study is on Malaysian manufacturing Industry that implements the Open Innovation approach. The location of research is narrowed further to the ICT, Automotive and electronics industries in Malaysia. The locations that are choose for this research is not specified because the firms of ICT, Automotive and Electronics in Malaysia are spread around. The random of respondents are selected based on the focus areas of study (ICT, Automotive and Electronics) to answer the research question related to the research study. The respondents are choosing from the different divisions of the firms. Research Strategy Based on (Saunders et al, 2012), research strategy is the general plan of how the researcher will go about to answering the research question of the topic. For this research study, the method used to gather the data collection is via the survey method. The details of research strategy are shows as follows: Survey Method On this research study, survey approach is used for data collection. The surveys will be distributed following the specified of sample to the respondents from the focus groups of the research topic. By using the survey method, the researcher can collect many different kinds of information related to the topic study and this method also quick, low cost compared to observation and experimental method. Preparing the Survey The research study is using the quantitative method where the survey is used to obtain the information and data. The question on the survey is constructed based on the research question and objectives of the study. This survey is conducted to identify the implementation of open innovation in ICT, automotive and electronics industry. The respondents are staff or employees from the industries. Survey research design The approach of using survey method is suitable for this research study for gathering descriptive information and data. For survey method there is several way of conducting the survey such as: 1. Structured surveys the formal list of questions use and asked all the respondents in the same way, 2. Unstructured surveys the researcher investigate the respondents and guide the interview according to respondents answers (Kothari, C.R., 1985). The survey research method also can be conducted either direct or indirect. The direct approach of survey is where the researcher asks direct questions about behavior and thought of the respondents. Meanwhile the indirect approach, the requester will asks indirect question and the researcher then may be able to discover the main point. Sampling Sample is a segment of population selected to represent the population as a whole. The researcher must determine the sample design for survey method based on type of information is needed, who will be the focus group and which sample size reliable for the result (large sample or small samples). For sampling, the researcher may select sample members randomly from the entire population (probability sample) or the researcher may select people who are easier to obtain information from the population (nonprobability). Reliability, validity and generalizability Reliability is the extent to which data collection technique or techniques will yield consistent findings, similar observations would be made or conclusions reached by other researchers or there is transparency in how sense was made from the raw data (Saunders, M. 2012). According to Mark Saunders, Philip Lewis and Andrian Thornhill (2012), generalizability is the extent to which the findings of a research study are applicable to other settings. Summary In summary, this chapter explains about the method used by the researcher in research study to obtain data and information. Researchers using quantitative method in this research study where the data and information are collected by the survey that distributed to the respondents and then the data will be analyze to obtain result. This chapter also includes the research design and research strategy also. The validity, generalizability and reliability of this research study is being discussed.

Leadership styles case study

1. Northwest Center for Families (NCF) practices transactional leadership. This is because its director, after attending the conference on dual relationships in social work, has already created a clear structure on what she wants her subordinates to do and if they do not follow, necessary punishment has also been in-placed. She did this by sending out a memo prohibiting dual relationships in social workers’ relations with clients, which when disobeyed will result to their termination. Employees were even advised to report non-sanctioned interaction between them and their clients. The director’s directive also mentioned that employees should eat lunch only in the office when the construction of the new employee lounge is done. 2. Southeast Social Services (SSS), on the other hand, practices transformational leadership. This is because its director has primarily regarded and involved his subordinates in his plans regarding the problem of dual relationship in social work by calling a meeting. Here, he shares his experiences and thoughts about the conference and his personal mission to address the problem at hand. He motivates everyone and encourages the organization to be one in solving the problem, thus being more efficient in their profession and service. 3. I recommend that a health care or human service organization adopt or practice transformational leadership. This is because an organization involved in healthcare or human services needs a competent, professional, skillful, and personable leader. He or she must possess familiarity with the programs of the organization and the knowledge and skills to implement these. Furthermore, he or she must possess values and awareness on others’ welfare and situations (Rudnick, 2007). Since the healthcare and the human services fields require utmost and voluntary service, employees should be given proper, sensitive, and sensible motivation for them to function for the community and not be intimidated by rules of a tyrannical leader. In this sense, a transformational leader can ensure employees’ loyalty to the organization’s mission (Rudnick, 2007). Â   Â  

Philosophy Plato Essay

A way of life not just a specialised and technical activity in about 387 BC, he attended The Academy  ­ lasted for a 1000 yrs. Socrates was only interested in  ­ ethics. While Plato was interested in  ­ ethics, metaphysics, politics, aesthetics, Mathematics Plato’s Allegory (story in which there is a fact & a true story) of the Cave Plato asks ; â€Å"What would happen if one of these prisoners were released from his chains, were forced to stand up, turn around (conversion) and walk with his eyes lifted up towards the light?† Eventually, he would be able to see the real object for and in itself ;  ­Lifting his eyes upward, he would find it easier to look at the stars at night Finally, he would look right at the SUN in its Natural position in the sky and ;  ­ Not at its Reflections from or through anything else How would the liberated prisoner feel about his previous life in the cave?  ­ He would recall what his fellow prisoners and himself took to be Wisdom.  ­ He would recall how they used to give prizes to the one who had the sharpest eye for assign shadows and the best memory for the order in which the shadows followed each other. â€Å"If they could lay hands on the man who was trying to set them free and lead them up, they would kill him†. The implications of the Allegory ; Many people dwell in the Darkness of the cave †¦ They have oriented their thoughts around the blurred world of Shadows †¦ Education  ­ leads people out of the cave of Darkness into the world of light. (Education means  ­ to bring out. (of the cave) ). Just as the prisoner had to turn his Whole Body around so that his eyes could see the light instead of the darkness. It is also necessary for the entire should to turn away from the deceptive world of change and appetite that causes blindness in the should. Education according to Plato is ; A matter of Conversion  ­ A complete turning around from the world of Appearance to the world of reality. † The conversion of the soul is not to put the power of sight in the soul’s eye, which already has it, but to insure that, instead of looking in the wrong direction, it is turned the way it ought to be†. Plato’s rejection for the sophist’ skepticism ; The dark world of the cave ( particular  ­ many  ­ change  ­ finite) , Vs the bright world of light ( light is knowledge for plato  ­ sun  ­ absolute  ­ one  ­ permanent / changeless  ­ infinity). Dramatic contrast between; 1) shadows > 2) reflections > 3) The actual objects (ultimate knowledge) (process of education ^) With the Sophists, Plato and Socrates agree that knowledge derived from Sense experience is Relative, but he maintains that ; Not all knowledge is relative  ­ therefore, Absolutism Plato’s Divided Line ; (top 2  ­ The world of thought  ­ changeless) (bottom 2  ­ The world of Opinion  ­ change) (The line that divides every stage is not equal, meaning that it is more difficult to reach from level 3 to level 4 than from level 1 to level 2). (Outside the Cave) (Objects of knowledge)

Rug Bug Corporation - 6000 Words

Case 3C RUG BUG CORPORATION A. L. Young has come a long way with his latest invention, the Rug Bug, a motorized wheelchair made especially for children. His lightweight, relatively inexpensive model has no direct competition in a field dominated by companies that produce scaled-down versions of adult models that are inappropriate to the needs of children. A working prototype has been built, office space and manufacturing capacity contracted, and an initial sales force recruited. The only element Young lacks is enough capital to produce the first 200 units. A business plan has been drawn up describing the product, its manufacture, and the marketing plan. After several fruitless months seeking financing, Young was contacted by a group of†¦show more content†¦al. pp. 402-412 Case 3C use of motorized chairs by the target age group has been limited primarily for two reasons. First, the current cost of motorized wheelchairs ranges from $3,000 to $20,000. It has been difficult to justify such an investment for a chair since a child s growth is typically rapid, therefore limiting the time the chair can be utilized. The Rug Bug will retail for $1,850. This is a significant price differential, especially for a chair that offers additional features such as safety control. The second limitation was the medical community s view that muscle use was of primary concern in a handicapped child s development. They have recently shifted away from that stance, with many professionals now emphasizing the development of spatial skills, spatial relations, and sense of movement-all areas that the motorized chair can help strengthen. DESCRIPTION OF THE PRODUCT The Rug Bug is a vacuum-molded, plasticbody wheelchair powered by a rechargeable battery. The 25-pound chair has the following safety features as standard equipment: 1. A pressure-sensitive bumper strip surrounding the vehicle allows the unit to move away from any obstruction it might encounter. 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Appearance Vs. Reality Of Macbeth Essay - 1612 Words

Steven Hua Ms. Amato ENG2D 08 December, 2016 Appearance vs. Reality In Macbeth Things are not always as they seem to be, people are often deceived to believe something different than it’s true meaning. Instead of knowing the reality of a situation, people’s thoughts are sometimes shifted to see only what they appear, leaving them blindsided to the real truth behind whats really going on. Appearance versus Reality is first seen when king Duncan misjudges Macbeth’s intentions and is blindsided to his desire to become king, ultimately leading to his death. Secondly, when Banquo put trust in Macbeth, his poor judgement to see that Macbeth would to anything to secure the throne led him to his death. Finally, when Macbeth puts his trust into the weird sister’s prophecy for him and put his fate into their hands, it leads him to presume he was going to keep the throne after the murder of Banquo, but that mindset and ego concluded in him getting over powered by Macduff and dying. In William Shakespeareâ€℠¢s Macbeth, characters who fall victim to not seeing the true corrupt objectives of others, suffer fatal consequences due to their poor judgement of the image of honesty set in front of them. Duncan is the first character that suffers fatal consequences from his poor judgement. Duncan believes that Macbeth’s intentions don’t have harm towards him, he doesn’t see Macbeth’s desire to become king therefore blinding him from seeing the reality behind Macbeth’s future actions and plans,Show MoreRelatedMacbeth Appearance vs Reality1046 Words   |  5 PagesAppearance vs. Reality The role of deception and the motif of appearance and reality had a large role in Shakespeare’s play, Macbeth. The motif of appearance and reality is first introduced by Shakespeare early on in the play when Macbeth must cover up for the murder of Duncan. This motif of appearance versus reality, or deception, appears again when Macbeth fools the murderers that killed Banquo. 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No matter which way you look at it, if you try to act like someone your not, the truth will always appear in the end. That is exactly what happened in William Shakespeare s play, MacBeth. Banquo, MacBeth, and Lady MacBeth each projectRead MoreMacbeth Appearance Vs Reality1245 Words   |  5 PagesExploration of Appearance and Reality in Macbeth As Plato famously said in Phaedrus, â€Å"Things are not always as they seem†, meaning that not everything is what it appears to be. In today’s society, many politicians appear trustworthy and are in reality crooked. Photoshop also manipulates appearance and reality. In literature, authors use appearance versus reality to create an interesting plot or characterize. In William Shakespeare’s tragedy, Macbeth, the theme of appearance versus reality is seen frequentlyRead MoreAppearance vs Reality in Macbeth772 Words   |  4 PagesFair is foul and foul is fair, chant the witches in the opening scene of Macbeth. With this apparent contradiction a seed is sown for the examination of what is indeed a major theme of the play. False appearance and apparition recur regularly throughout the story. The audience and even the characters themselves are often unsure of the distinction between what appears to be real and what actually is. Shakespeare makes a great statement thr ough the play of how easily one can deceive and be deceivedRead MoreMacbeth Appearance Vs Reality1747 Words   |  7 Pagesan answer in his play, Macbeth. The way individuals follow-up (act) on the outside and who they truly are within might be two entirely unexpected things. Some may change since they feel they do not fit in while others put on a show to be someone they are not. Regardless of which way one looks at it, if an individual attempt to be someone he is not, his reality will eventually show up at last. This is precisely what occurs in William Shakespeare s play, Macbeth. Via Macbeth, William Shakespeare exploitsRead MoreAppearance Vs Reality : Macbeth, And Lady Macbeth1504 Words   |  7 PagesAppearance versus Reality in Macbeth, and Lady Macbeth Macbeth is one of Shakespeare’s most mystifying plays and is a study of human nature. The theme of appearance versus reality is apparent in Macbeth. It’s filled with numerous, notable, and significant scenes, including when King Duncan visits the Macbeth’s home, Lady Macbeth’s sleepwalking scene, and Macbeth’s dagger soliloquy. They provide raw, psychological insight into the character of Macbeth and Lady Macbeth, showcasing the differingRead MoreEssay on Macbeth Appearance vs Reality1260 Words   |  6 Pagesjudge people solely on their appearances. There are many people who appear to be trustworthy but in reality, are not. Appearance versus reality is an important theme in William Shakespeare#8217;s Macbeth. The theme focuses on characters who are deceived by what appears to be real, and on the tragic consequences that follow this error in judgment. These characters include, Duncan, who trusts Macbeth too much; Lady Macbeth, who tricks by th e witches and herself; Macbeth trickes by other people in theRead More Macbeth Appearance Vs Reality Essay example1222 Words   |  5 Pagesjudge people solely on their appearances. There are many people who appear to be trustworthy but in reality, are not. Appearance versus reality is an important theme in William Shakespeareamp;#8217;s Macbeth. The theme focuses on characters who are deceived by what appears to be real, and on the tragic consequences that follow this error in judgment. These characters include, Duncan, who trusts Macbeth too much; Lady Macbeth, who tricks by the witches and herself; Macbeth trickes by other people inRead MoreApperance vs Reailty1007 Words   |  5 PagesMacbeth- Appearance vs. Reality through Imagery of Clothing â€Å"In the end, people should be judged by their actions since in the end; it was actions that defined everyone† (Nicholas Sparks). Do you judge a person based upon their appearance? If you do, Shakespeare taught me not to through his famous tragic play Macbeth. Like many great authors Shakespeare wrote about the consequences one had to face after judging another person based upon their appearance. The important theme of appearance vs. reality

Phobias - 1174 Words

Running head: PHOBIAS AND ADDICTIONS Phobias and Addictions PSY/300 Abstract This essay examines phobias and addictions, how phobias can be developed through operant conditioning and how addictions can be developed through operant conditioning. This essay also examines the distinctions between classical and operant condition and examines â€Å"extinction† as it relates to psychological theory and how extinction is achieved in classical and operant conditioning. Phobias and Addictions Numerous psychologists believe that behaviors are learned through conditioning. These conditionings are known as operant, which is based on individual’s response to outside stimuli, and classical conditioning, which is†¦show more content†¦Whereas, in operant conditioning a behavior becomes associated with an environmental effect such as a feeling of being rewarded by performing a certain behavior. Classical conditioning is a passive learning experience, whereas Operant conditioning is generally a more active learning experience. What is extinction? In psyc hology, extinction is the gradual weakening of a conditioned response that results in the behavior decreasing or disappearing. For example, when a dog becomes conditioned to receiving treats due to begging, (reinforcing the behavior), the dog can become conditioned to developing a taste for only treats. At this point the dog will stop eating its regular diet and eat only treats. For extinction, you ignore the dogs begging for treats and eventually this behavior will stop and the dog will resume eating its regular diet. â€Å" Reinforcement is one type of environmental consequence that controls behavior through operant conditioning; the other is punishment, whereas reinforcement always increases the likelihood of a response, either by the presentation of a reward or the removal of an aversive stimulus, punishment decreases the probability that a behavior will recur†(Kowalski Weston ,2009).While extinction can be actualized, the process of disassociating a person to bring abou t a change in behavior can be long, and, arduous, yet it can be an extremely rewarding journey. Extinction in classicalShow MoreRelatedPhobias And Its Effects On Phobias925 Words   |  4 PagesA phobia is a phenomenon where an organism has a distinct fear of a particular event or object. Phobias can not only be a biological instinct but rather a conditioned emotional response as well. 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But what exactly is a phobia? Simply put, it’s an anxiety disorder. nbsp;nbsp;nbsp;nbsp;nbsp;The exact definition of a phobia is a bit different though. A phobia is an anxiety disorder in which a person will experience a strong, irrational fear of a situation, object, or activity. Adults with fears usually realize they are being irrational, but children are the opposite. A phobia will produce a feelingRead MorePhobias: Effects and Treatments of Phobias Essay1534 Words   |  7 Pagesand situations involving spiders. Should phobias be treated in everybody, including young children? Phobias should be treated seriously, because they cause disruptions in the lives of the victims, they leave emotional and psychological scars, and the cause acute distress and panic attacks that take a normal situation and make it terrifying. A phobia is an irrational fear of an object or situation (â€Å"PhobiaFacts – Phobias†). Every fear is a phobia though there may not be an official nameRead MoreEssay on Phobias1925 Words   |  8 PagesPhobias Fear is a normal and an important human reaction to something dangerous, it keeps one out of danger, because fear is disliked and one tries ones best to avoid the object or situation of fear. It causes physical changes known as fight-or-flight reaction, which causes blood pressure to increase and the heart rate to speed up to pump blood to the large muscles used to run away, to balance this the human body has sweat glands which produce perspiration to cool the body. Usually young peopleRead More Phobias Essay2226 Words   |  9 Pages Phobias nbsp;nbsp;nbsp;nbsp;nbsp;Phobias are a very common disorder in the United States these days. The definition for phobia is quot;an abnormal or morbid fear or aversionquot; (quot;Oxfordquot; 655). To be considered a phobia, a fear must cause great distress or interfere with a personamp;#8217;s life in a major way. The word phobia is Greek, therefore, any word that proceeds it should be Greek too. To coin a new phobia name, it is proper and only accepted to follow this rule. TheRead MoreThe History of Phobias Essay1117 Words   |  5 PagesPhobias have been in existence for many years. Phobias date back to the works of Hippocrates, a prehistoric Greek physician (Korgeski, 2009). The works of Hippocrates are still debated today. In The Seventh Book of Epidemics, one of the publications by Hippocrates, he studied an individual and he interpreted a condition that the person portrayed. The results of the observation were that the individual was petrified of the sound of a flute, if he was n’t intoxicated. He noticed the individual wasRead MoreFear : Fear And Phobia1328 Words   |  6 PagesFear and phobia, we all face one at some point in time though the question of what causes it or at the least why we were we biologically inclined to have phobias and fear.Winerman, L. (2016). Lest we forget we have nothing to fear but fear itself and look upon this inquiry of what fear is. Be it a scary movie or something far more sinister, but what does it all mean? What causes you to fear? Well Based on my research I conclude that fear is something that can be learned or inherited. Alongside myRead MorePhobia Speech902 Words   |  4 Pagestrucks below looked like ants? Would you scream, yell or cry? Would you be left feeling nauseas, or unable to move. Would you hyperventilate and suffer a serious heart attack right there siting on your chair? If you would, you may have a phobia. A phobia is an extreme or irrational fear. Everybody suffers from some kind of fear, everybody in the WORLD suffers from some kind of fear. Except Chuck Norris, he doesn’t have fears, fears have Chuck Norris. Most fears start fron scary events/thingRead MorePhobia Research Paper2253 Words   |  10 PagesKnown as a mental disorder a phobia is a persistent fear of a specific object, activity, or situation that leads to compelling desire to avoid it. Phobias tend to affect the way people live their lives, for example, their working and social environments, considering that they last for a very long time and are capable to cause intense psychological physical stress. It is considered today the most common mental and anxiety disorder in the United States (Matig Mavissakalian David H. Barlow 1981 pp

Case-Training for Excellence at Wegman Food Market free essay sample

Case-Training For Excellence At Wegman Food Market Case: Training for Excellence at Wegman Food Market Wegmans Food Markets, â€Å"a regional supermarket chain based in Rochester, New York, is one of the top 75 U. S. supermarkets in terms of sales volume and is widely respected in the industry. Observers agree that training is a big reason why the company stands out,† (Noe, Hollenbeck, Gerhart Wright, 2009, p. 209). In this paper I will discuss how training at Wegmans’ is related to its organizational needs and how Wegmans’ measure the success of their training programs. I will also discuss if an e-learning will be an appropriate training method at Wegman and for what aspect of training might it be most beneficial? I will discuss how on-going training for employees can have a positive impact on employee retention Discuss how training at Wegmans’ is related to its organizational needs. â€Å"Hiring the right people means more than just securing employees who possess the knowledge, skills, and abilities required to perform a particular job; these people must also be able to acquire new knowledge and skills as jobs and environments change,†(Dreher Dougherty, 2001, p. We will write a custom essay sample on Case-Training for Excellence at Wegman Food Market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ). Wegman Food Market Human Resources department have to ensure that they are hiring the right people that will provide the customers with superior customer service and commit to implementing the knowledge they receive during training. Wegmans organizational strategy is for the employees to â€Å"understand sales and competing on the basis of quality and service,† (Noe, Hollenbeck, Gerhart Wright, 2009, p. 209). Wegman Food Market uses hands on training throughout their stores, to provide the employees with an opportunity to experience making the products themselves. Training content includes practical matters such as product knowledge, food safety, and the ways to cook and bake,† (Noe, Hollenbeck, Gerhart Wright, 2009, p. 209) fits the organizational needs of the Wegman Food Markets. According to the case, how does Wegmans’ measure the success of its training? Increased sales and customer satisfaction reviews are ways that Wegman Food Market executives can mea sure the success of company training. â€Å"Wegmans measures the success of its training based on whether a store’s sales are growing. In fact, sales and profit growth are primary ways the company measures the performance of the company’s director of training and development,† (Noe, Hollenbeck, Gerhart Wright, 2009, p. 209). Wegman Food Market employees’ new positive attitude towards doing their job and providing the best customer service are also ways that executives can measure success of company training. â€Å"Assessment of training also should evaluate training outcomes, such as change in attitude, ability to perform a new skill, and recall of facts or behaviors taught in the training program,† (Noe, Hollenbeck, Gerhart Wright, 2009, p. 07). Do you think e-learning might be an appropriate training method at Wegmans? Why or Why not? For what aspect of training might it be most beneficial? E-learning â€Å"involves receiving training via the Internet or the organization’s intranet, typically through some combination of Web-based training modules, distance learning, and virtual classrooms,† (Noe, Hollenbeck, Gerhart Wright, 2009, p. 192). E-learning â€Å"content may be delivered via the internet, intranet/extranet, audio or video tape, CD-ROM and satellite TV,† (SHRM, 2008, p. ). Wegman Food Market could benefit from implementing an e-learning training method in their stores. The Human Resource department can use the training tool to train new and old employees that may have missed a previous training session due to a scheduling issue. The employees would be able to train on their own time or refresh their knowledge about preparing a particular product without having to ask another employee or supervisor. The employees will be able to assist the customers with confidence and enthusiasm. The e-learning system may also process enrollments, test and evaluate participants, and monitor progress,† (Noe, Hollenback, Gerhart Wright, 2009, p. 192). This training system can help the Human Resource department keep track of all the employees tra ining. They will be able to see which employee’s needs to be trained and which employees passed or failed any training sessions. Implementing an e-learning system at Wegman would reduce the cost of traveling to training locations and the cost of bringing in training coaches from different companies. Discuss how on-going training for employees can have a positive impact on employee retention. Knowledge and skill acquisition will not lead to improved firm performance unless employees are allowed and encouraged to use job–related knowledge and skills when performing their jobs,† (Dreher Dougherty, 2001, p. 7). In order for Wegman Food Market to reduce retention rates, they will need to develop new training programs and make improvements continuously. Training should be offered to Wegman employees annually or quarterly to ensure that they are learning new techniques and different recipes to teach to the customers. â€Å"Effective initial and ongoing training can ge t employees engaged in their work. New employees that are given thorough orientation and training can take their new skills and start performing in their new role with confidence. On going training demonstrates that the organization values the employee in their current role as well as their potential for future personal development,† (Loyaltyworks, 2010). On going training at Wegman Food Market will lead to increased morale and a sense of achievement from the employees. Employees will feel appreciated for their work and want to help the company succeed in reaching any company goals and providing the best customer service to Wegman customers. When employees job satisfaction rates are up, the employees will be less likely to leave the company. In this paper I have discussed how training at Wegmans’ is related to its organizational needs and how Wegmans’ measures the success of their training programs. I have also discussed that e-learning will be an appropriate training method implemented at Wegmans’ and what aspect of training it will be most beneficial. I have also discussed how on-going training for employees can have a positive impact on employee retention rates. Dreher Daugherty. (2001). Human Resources Strategy: Understanding Behavior in Organizations. New York: McGraw-Hill Loyaltyworks. (2010). The 8 Drivers of Employee Satisfaction and Engagement. Retrieved on October 27, 2010 from http://hubpages. com/hub/The-8-Drivers-of-Employee-Satisfaction-and-Engagement Noe, R. A. , Hollenbeck, J. R. , Gerhart, B. , Wright, P. M. (2009). Fundamentals of Human Resource Management (3rd ed). New York: McGraw-Hill SHRM. (2010). Introduction to the Discipline of Human Resources Technology. Retrieved on October 29, 2010 from http://www. shrm. org/hrdisciplines/technology/Pages/TechnologyIntro. aspx