Rug Bug Corporation - 6000 Words

Case 3C RUG BUG CORPORATION A. L. Young has come a long way with his latest invention, the Rug Bug, a motorized wheelchair made especially for children. His lightweight, relatively inexpensive model has no direct competition in a field dominated by companies that produce scaled-down versions of adult models that are inappropriate to the needs of children. A working prototype has been built, office space and manufacturing capacity contracted, and an initial sales force recruited. The only element Young lacks is enough capital to produce the first 200 units. A business plan has been drawn up describing the product, its manufacture, and the marketing plan. After several fruitless months seeking financing, Young was contacted by a group of†¦show more content†¦al. pp. 402-412 Case 3C use of motorized chairs by the target age group has been limited primarily for two reasons. First, the current cost of motorized wheelchairs ranges from $3,000 to $20,000. It has been difficult to justify such an investment for a chair since a child s growth is typically rapid, therefore limiting the time the chair can be utilized. The Rug Bug will retail for $1,850. This is a significant price differential, especially for a chair that offers additional features such as safety control. The second limitation was the medical community s view that muscle use was of primary concern in a handicapped child s development. They have recently shifted away from that stance, with many professionals now emphasizing the development of spatial skills, spatial relations, and sense of movement-all areas that the motorized chair can help strengthen. DESCRIPTION OF THE PRODUCT The Rug Bug is a vacuum-molded, plasticbody wheelchair powered by a rechargeable battery. The 25-pound chair has the following safety features as standard equipment: 1. A pressure-sensitive bumper strip surrounding the vehicle allows the unit to move away from any obstruction it might encounter. Dual front antennae extend upward to prevent the chair from moving under low objects, such as a coffee table. In the case of a confrontation with an uneven surface, an electric eye located under the front of the chair will deactivate power inShow MoreRelatedEssay on Al Capone Biography1495 Words   |  6 Pageshe himself would rarely do the murdering. nbsp;nbsp;nbsp;nbsp;nbsp;His most notorious murder was the St. Valentine’s Day massacre. On February 14, 1928, four of Capone’s men entered a garage of the Main Liquor warehouse for bootlegger George â€Å"Bugs† Moran’s North Side Gang. When the men entered the garage two of Capone’s men were dressed as police officers and therefore the North Side Gang dropped their weapons. When they did Capone’s gang murdered them with two shotguns and two machine gunsRead More Al Capone Essay2647 Words   |  11 Pagesgangsters, but the main leader, Bugs escaped (American Decades CD-ROM). 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